TechNL 2-Year Integrated Awareness and Recruitment Campaign RFP
Academic Unit: inquire with unit
Memorial Deadline: Tuesday 29th, March 2022
External Deadline: Friday 1st, April 2022
The awarding of this project is contingent on techNL receiving funding from Employment and Social Development Canada (ESDC) under the Sectoral Workforce Solutions Program (SWSP). ESDC has made clear that if funding is received, work is required to begin immediately (spring 2022) as all program activity must be complete by March 2024. Given this extremely tight delivery window and the scope of the work, techNL is releasing this RFP in advance. This will enable the selected agency to hit the ground running alongside techNL.
If techNL is not awarded funding, this project will not move forward.
techNL is looking to partner with a results-driven creative and media agency to help fulfil the objectives set out in Strengthening the NL Workforce: A Technology Training and Upskilling Ecosystem. The selected agency will have to collaborate closely with techNL to plan and deliver highly targeted, effective, and integrated advertising campaign in a short time frame. The goal of this Request for Proposal process is to select a unified solution where creative and media services are fully integrated.
Our marketing allocation for this project – encompassing all activities including media buy and agency fees is $2,000,000 CAD.
Work will begin in spring 2022 and must be completed by March 2024.
See attached document for further information.